The campaign identity
Good that
looks like us.
Nafa3 w Estanfa3 is warm, useful and made by students for their community. This system keeps every poster, post and project recognisably ours.
Built from the campaign’s supplied logo artwork and current website identity.
Download brand assets ZIP · Logos, favicons and brand reference
01 / Logos
One spirit.
Two scripts.
Use the supplied artwork as a complete mark. Keep its proportions, colours and transparent background intact.
Give it room.
Keep clear space around the mark. Use the height of the small heart or icon as a practical minimum.
Keep its shape.
Scale the artwork proportionally. Never stretch, compress, rotate or rebuild the lettering.
Protect contrast.
Place the logo on calm, plain surfaces. Avoid busy photography directly behind it.
02 / Colour
Warmth with
purpose.
Three lively accents sit on warm paper and deep community green. Use the accents in measured amounts so the logo stays the hero.
Contrast rule: use deep green or dark ink for body copy on warm paper. Reserve coral, blue and green for large type, icons and graphic emphasis.
03 / Typography
Clear in every
language.
Strong English display type and open Arabic letterforms keep the campaign friendly, direct and easy to read.
English / Aileron
A little giving.
A lot of good.
Regular 400Bold 700
العربية / Readex Pro
عطاء بسيط.
خير كبير.
عادي ٤٠٠عريض ٧٠٠
Headlines: short, generous and emotionally clear.
Body copy: sentence case, practical wording and comfortable line spacing.
Labels: small, bold and used to guide rather than decorate.
04 / Voice
Human first.
Always useful.
Sound like a thoughtful student speaking to another person in the school community.
Warm
Invite people in with care and optimism. Make participation feel possible.
Specific
Name the item, action, location or date people need to take the next step.
Respectful
Speak about every giver, volunteer and community member with dignity.
Student-led
Use an active, honest voice. Say what the team knows and where to check updates.
Say this
“Bring clean, gently used clothes to the school offices or reception.”
Avoid this
“Donate now to make an impact.”
05 / Usage
Make it feel
like Nafa3.
Use these checks before publishing a poster, story, presentation or event sign.
Do
- Use the original transparent logo files.
- Keep layouts warm, open and easy to scan.
- Use real community photography when available.
- State dates and locations only when confirmed.
Do not
- Recolour or redraw the logo lettering.
- Add harsh shadows, outlines or effects to the mark.
- Place important text on busy areas of a photo.
- Publish example figures as verified impact totals.
Need a current asset or approval?
Check with the campaign team.
For event dates, new templates and official external use, contact Nafa3 w Estanfa3 through its active channels.